An article in the New York Times reported on a study conducted by the University of Pennsylvania questioning what kind of information travels fastest through social networks and why? A six-month intensive study of the most-emailed articles in the New York Times revealed some very interesting trends.
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This interesting article published by the BBC outlines two men and the books they have written arguing that storytelling influences voters far more than facts or logic. I think that these are quite poignant observations given our evolutionary bias to storytelling as well as the increasing absurdity of American politics. The authors propose that voters may even vote against their own interests because they have such strong attachments to stories surrounding the issues, regardless of logic or facts that may counter the storylines.
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